#KasiLife

                                                  

                                             

BACK TO THE KASI LIFESTYLE, WHERE DREAMS BECOME A REALITY.

In South Africa Townships don’t exist, townships are known as a “kasi”, this is taken from  tsotsi taal. For those of you who don’t know what tsotsi taal is, it is basically a street language used in townships and can be very interesting.

The aim of this blog post is to find out how a public relations practitioner or anyone for that matter can use social media strategically to address certain issues or raise awareness.

            

   

HOW CAN SOCIAL MEDIA BE USED TO MAKE A DIFFERENCE IN THE KASI?

Before getting into detail, do you want to more about the kasi life? Then be sure read up about it on https://www.tyi.co.za/news/local/kasi-life-come-and-walk-a-day-in-my-tekkies/ this piece gives us more insight and a different perspective on what actually happens in a kasi. Due  to all the negative posts about the so called dangerous kasi life, the masses stay away from such areas, this is so unfortunate, as areas such Soweto, Tembisa etc have so much to offer https://mg.co.za/article/2013-10-18-00-if-its-survival-of-the-fittest-soweto-will-give-you-a-run-for-your-money.    

I believe that we can turn the stigma around, this in not just a challenge for public relations practitioners, it goes out the PR students, the young, the old, the brave, it’s for everyone. Get out there! Explore the townships, but don’t explore it by yourself, there is a group of friends, they go by the name of “Social Media”, namely twitter, facebook, Instagram and blogs. Let them tag along and experience the kasi with you, use the hashtags #KasiLife, #KasiLifeIsInteresting, this is how your new friends communicate and spread the word to people across the globe, the is a fun way to get people to interact and change their perspective about life in the townships. This article https://www.dailysun.co.za/News/National/Mlungu-girl-dumps-suburban-bliss-for-kasi-life-20150901 of a white girl who tried out the kasi life is so inspirational, she got so drawn to the township that she ended up moving there, not just for the fun but to make a difference and uplift the township.

 She realized that there’s a lot of talent hidden between the walls of these small houses, so many dreams roaming the streets, and so many possibilities chilling on corners.

Here’s the challenge, be daring, be bold, be like this mlungu go out there, experience the township and make things happen.